As Communications Manager on the Marketing and Storytelling team at Color Of Change, I led day-to-day earned media efforts for major culture and entertainment campaigns, #ChangeIndustries initiatives, and key partnerships while driving communications strategies for high-profile special projects. My work included monitoring national and local media, crafting media advisories and talking points, building and managing targeted media lists, pitching impactful DEI initiatives in the entertainment industry led by Color Of Change, and securing media opportunities for Color Of Change’s spokespeople.
As a part-time lecturer at Georgetown University for the Spring 2024 semester, I taught storytelling for social justice at the DC Central Detention Facility through their Prison Scholars Program. In this course, students explored how storytelling has been a powerful tool for social justice movements. They developed skills to craft impactful narratives that challenge dominant narratives and uplift marginalized voices while applying ethical and equitable storytelling practices. Students also strengthened their media literacy and critically engaged with how stories shape social movements and public perception.
As a as a communications manager on the marketing & storytelling team at Color Of Change, I helped ensure accurate and diverse representation of Black people in media, end inaccurate and racially-biased local news reporting, achieve meaningful diversity and inclusion behind the scenes in Hollywood, and end inaccurate representations of the criminal justice system on TV. Additionally, I managed earned media + press and assist with special projects and campaigns.
As Co-Founder and Creative Director at Reflct Media, I led the beginning-to-end creative process for all video and photography projects, from concept development and pre-production through to production and post-production. I oversaw the artistic vision and execution, ensuring that every project aligned with client goals and told compelling, impactful stories.
As the communications + brand Manager at Education Design Lab, I worked to operationalize and managed the Lab’s communications, branding, and storytelling efforts. Additionally, this role supported in sharpening the Lab’s messaging, evolving the ways in which we bring our brand to life, rethinking the way we evaluate impact and the ways in which that contributes to better storytelling, and building a data based infrastructure that will contribute to the Lab’s positioning as a thought leader in the higher education, skill credentialing ecosystem. I also played a key role in helping to identify storytelling opportunities, packaging them for external use, and disseminating them to our key audiences.
As the communications manager at Black Feminist Future (BFF), I was responsible for developing and implementing strategies for all communications, database, website, social media, and all external facing messages and collateral to consistently articulate the mission of BFF and build our base of support. In this role, my primary goal was to center our messaging around the experiences of Black women and girls, and ground our messaging in a way that amplifies the power of black feminist leaders, organizations, and movements for the 21st century.
As the communications manager at the Arcus Center for Social Justice Leadership at Kalamazoo College, I was responsible for the management of all digital communications for the ACSJL. I served as the ACSJL’s principal writer and editor of online content for our websites, electronic news outlets and social media. I also served as the primary lead on all digital marketing and communications strategies for the ACSJL.
Contact info for Dr. Popkova provided upon inquiry.
Contact info for Jordan provided upon inquiry.
Contact info for Courtney provided upon inquiry.
